A founder with many hats, searching for the next win
Jeremy Glocke isn’t new to building companies. He’s launched an influencer marketing platform, an HR tech startup, even an action sports apparel brand. After years of grinding, he was looking for his next adventure. Something that would play to his network, experience, and love of the outdoors. That’s how he ended up leading Entropy Survival, an ecommerce company selling survival and outdoor gear: “I didn’t have the energy to spin up everything from scratch again. I needed a system that could make content marketing feel effortless.”
But Jeremy knew that product alone wouldn’t cut it. In a crowded online market, content was the weapon to win AI search visibility. He just didn’t want to spend his days buried in Google Docs and SEO tools.
The struggle of doing SEO the old way
Like many founders, Jeremy dabbled with ChatGPT prompts and basic SEO tools. He managed to publish 8–10 blogs a month — but only by squeezing 30 minutes of drafting into already packed days.
“It was tedious. I’d hacked the process down to half an hour per post, but it drained energy I should’ve spent on product and growth.”
Bigger SEO suites like Semrush felt overwhelming, designed for specialist marketers rather than scrappy founders. What Jeremy needed was clarity and execution in one place.
Enter EspyGo: a strategist in his pocket
That’s when he found EspyGo through the Bifrost venture studio community. Unlike traditional SEO tools, EspyGo promised to act as both strategist and content engine:
- Campaigns auto-generated around Entropy’s competitors and audience gaps
- Content created in his brand voice — pillars, blogs, socials — in under 24 hours
- SEO + LLM readiness baked in, including a downloadable llm.txt file to surface in AI chat answers
“It feels like having an SEO handbook in your hip pocket. I get the power of a tool like Semrush but simplified, so I can actually use it.”
From blank pages to AI-driven sales
The results came fast. Within four months, Entropy Survival had generated $2.7k directly from customers who discovered them via ChatGPT answers.
Even more striking: those AI-search buyers converted at a higher rate and with a bigger average order value than other channels.
“We’ve seen keyword rankings rise and — most exciting — real purchases coming straight from ChatGPT inbound. That’s proof of where search is going, and EspyGo put us ahead of the curve.”
Time saved is runway earned
By automating the grind, EspyGo freed up hours every week. Tasks that once took Jeremy 30 minutes now take 10, cutting 3–4 hours of founder time per month. That time gets reinvested into product, partnerships, and scaling.
And because EspyGo bundles strategy, creation, and optimisation into a single flow, Jeremy doesn’t juggle freelancers, agencies, or a stack of disconnected tools.
The takeaway: don’t wait for Google to die
Entropy’s story shows what’s at stake for founders with small teams. Traditional SEO still matters, but AI-driven search is already here — and it’s driving real sales.
“A lot of people don’t realise Google search will change dramatically. You need to get on board with LLM search now. EspyGo gives you a way to do it without breaking your back.”
For Jeremy, the numbers prove that ChatGPT inbound can convert, and a scalable system needs to keep content flowing.