Ship strategy-led content in under 20 minutes.
Turn business intelligence into omnichannel content that actually ships.
Monthly
Yearly– save 15%
Launch
£ 129
- 12 monthly credits*
- 8 thought leader posts (free)
- Unlimited seats
- Unlimited draft revisions
- SEO site audit
- Competitor analysis
- Internal links
- Voice DNA training
- AEO optimisation
Use your 12 credits however you like. For example, this plan can get you:
1 pillar article (4 cr)
2 supporting blog posts (2 × 2 cr = 4)
4 social posts (4 × 1 cr = 4)
Total = 12 credits
-
Recommended
Scale
£ 249
- 24 monthly credits*
- 8 thought leader posts (free)
- Unlimited seats
- Unlimited draft revisions
- SEO site audit
- Competitor analysis
- Internal links
- Voice DNA training
- AEO optimisation
Use your 24 credits however you like. For example, this plan can get you:
2 pillar articles (2 × 4 cr = 8)
4 supporting blog posts (4 × 2 cr = 8)
8 social posts (8 × 1 cr = 8)
Total = 24 credits
Category Leader
£ 399
- 48 monthly credits*
- 8 thought leader posts (free)
- Unlimited seats
- Unlimited revisions
- SEO site audit
- Competitor analysis
- Internal links
- Voice DNA training
- AEO optimisation
- Priority Tickets
For example, this plan can get you:
4 pillar articles (4 × 4 cr = 16)
8 supporting blog posts (8 × 2 cr = 16)
16 social posts (16 × 1 cr = 16)
Total = 48 credits
Launch
£ 1,316
- 12 monthly credits*
Same features as Launch Monthly, billed annually at a 15% discount.
-
Recommended
Scale
£ 2,988
- 24 monthly credits*
Same features as Scale Monthly, billed annually at a 15% discount.
Category Leader
£ 4,070
- 48 monthly credits*
Same features as Category Leader Monthly, billed annually at a 15% discount.
Credits = content units you can spend on pillar articles, blog posts, landing pages, newsletters, social posts, and SEO refreshes. Every plan includes 8 monthly founder thought-leadership posts.
One-time Add-Ons
Extra Campaign
£ 99
- 12 credits
Use your credits across any content type: blog, landing page, socials, and more.
One-off article
£ 179
- 4 credits
Get an extra 3000-5000 word article for a content collab or additional boost
Optimise Legacy Articles
£ 75
- 10 articles
Give your existing content an SEO refresh in one click.
Need Assistance?
Need help?
Find answers
What can credits buy?
Each credit redeems one asset in your campaign:
- 4 cr → Pillar article (3000-5000 words)
- 2 cr → Supporting blog post or landing page content (800–1000 words)
- 2 cr → Newsletter issue (800 words)
- 1 cr → Social post (1-2 paragraphs)
- 1 cr → Optimise legacy post (separate track)
- 4 cr → Ad-hoc single or guest article (3000+ words)
Do credits roll over month to month?
No – unused credits expire at the end of each billing cycle. To add capacity, simply purchase extra campaigns or add-on credit packs.
Can I pause or cancel my plan?
Yes – you can pause or cancel at any time. You’ll retain any used credits and lose any unused credits at the cycle’s end. No hidden fees or penalties.
What’s the rewrite limit?
Each asset includes one complimentary rewrite. Additional edits can be redeemed at 1 cr per rewrite from your optimisation credit wallet.
How fast are first drafts?
Simple posts often land in under 10 minutes. Full pillar articles are typically delivered in under 20 minutes.
Can I swap credits between asset types?
Absolutely. Use the in-app wizard to remix your campaign’s credits into any combination of assets—no plan change required.