1. Introduction
EspyGo (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://espy-go.com and use our content creation platform services.
This policy applies to all users of our services, including both individual founders and agencies.
2. Information We Collect
2.1 Information You Provide Directly
Account Information: Name, email address, company name, job title
Payment Information: Billing address, payment method details (processed securely through
third-party payment processors)
Content Data: URLs you submit for analysis, content briefs, campaign goals, and preferences
Voice & Brand Settings: Writing style preferences, brand guidelines, and content customisation
settings
Communications: Messages sent through our support system, feedback, and survey responses
2.2 Information We Collect Automatically
Usage Data: How you interact with our platform, features used, content generated, campaigns
created
Technical Data: IP address, browser type, operating system, device information, session duration
Analytics Data: Page views, click-through rates, content performance metrics
Cookies and Tracking: See our Cookie Policy below
2.3 Information From Third Parties
URL Analysis Data: Publicly available information from websites you submit for competitive
analysis
Social Media Data: Public social media content relevant to your industry (for competitor analysis)
SEO Data: Keyword rankings, search volume data, and other SEO metrics from third-party tools
3. How We Use Your Information
3.1 To Provide Our Services
- Generate content campaigns and marketing materials
- Perform competitive analysis and SEO research
- Create personalised content in your brand voice
- Track content performance and provide analytics
- Process payments and manage subscriptions
3.2 To Improve Our Platform
- Analyse usage patterns to enhance user experience
- Develop new features and improve existing ones
- Conduct research and development
- Train and improve our AI content generation algorithms
3.3 To Communicate With You
- Send service updates and important notifications
- Provide customer support and respond to inquiries
- Send marketing communications (with your consent)
- Share product updates and new feature announcements
3.4 For Legal and Business Purposes
- Comply with legal obligations and regulations
- Protect against fraud, abuse, and security threats
- Enforce our Terms of Service
- Support business transfers or reorganisation
4. Legal Basis for Processing (UK GDPR)
We process your personal data based on the following legal grounds:
- Contract Performance: To provide our services as outlined in our Terms of Service
- Legitimate Interests: To improve our services, prevent fraud, and operate our business
- Consent: For marketing communications and non-essential cookies (where required)
- Legal Obligation: To comply with applicable laws and regulations
5. Data Sharing and Disclosure
5.1 We May Share Your Information With:
Service Providers: Third-party vendors who help us operate our platform, including:
- Cloud hosting providers (data storage and processing)
- Payment processors (billing and subscription management)
- Analytics providers (usage tracking and performance monitoring)
- Customer support tools
- Email service providers
Business Partners:
- SEO and content analysis tool providers
- API partners for data enrichment
Legal Requirements:
- When required by law, court order, or government request
- To protect our rights, property, or safety
- To prevent fraud or abuse
- In connection with business transfers or acquisitions
5.2 We Do Not:
- Sell your personal data to third parties
- Share your content or campaigns with competitors
- Use your proprietary business information for our own commercial purposes
6. International Data Transfers
Your data may be processed outside the UK/EEA by our service providers. When we transfer data internationally, we ensure appropriate safeguards are in place, including:
- Adequacy decisions by the UK Information Commissioner’s Office
- Standard Contractual Clauses approved by UK authorities
- Certification schemes and codes of conduct
7. Data Retention
We retain your personal data for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
Specific Retention Periods:
- Account data: Retained while your account is active plus 3 years after closure
- Content and campaigns: Retained for the duration of your subscription plus 1 year
- Usage analytics: Aggregated and anonymised after 2 years
- Marketing communications: Until you unsubscribe or object
8.Your Rights Under UK GDPR
You have the following rights regarding your personal data:
8.1 Access and Portability
- Right to Access: Request copies of your personal data
- Right to Data Portability: Receive your data in a structured, machine-readable format
8.2 Correction and Deletion
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to certain exceptions)
8.3 Processing Controls
- Right to Restrict Processing: Limit how we use your data in certain circumstances
- Right to Object: Object to processing based on legitimate interests or for direct marketing
8.4 Automated Decision Making
You have the right not to be subject to decisions based solely on automated processing that
significantly affects you.
8.5 Exercising Your Rights
To exercise any of these rights, contact us at privacy@espy-go.com. We will respond within one month
of receiving your request.
9. Data Security
We implement appropriate technical and organisational measures to protect your data:
Technical Measures:
- Encryption of data in transit and at rest
- Secure authentication and access controls
- Regular security assessments and monitoring
- Secure development practices
Organisational Measures:
- Staff training on data protection
- Access controls and need-to-know principles
- Data breach response procedures
- Regular policy reviews and updates
10. Cookies and Tracking Technologies
10.1 Types of Cookies We Use:
- Essential Cookies: Necessary for platform functionality
- Analytics Cookies: To understand how our service is used
- Preference Cookies: To remember your settings and preferences
- Marketing Cookies: For targeted advertising (with consent)
10.2 Managing Cookies
You can control cookies through your browser settings. Note that disabling essential cookies may
affect platform functionality.
For detailed information, see our separate Cookie Policy.
11. Children’s Privacy
Our services are not intended for users under 16 years of age. We do not knowingly collect personal
data from children under 16. If we become aware that we have collected such data, we will delete it
promptly.
12. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices in our platform
Continued use of our services after changes become effective constitutes acceptance of the updated
policy.
13. Contact Information
Data Controller: EspyGo
Email: hello@elysium-studios.co.uk
13.1 Complaints
If you have concerns about how we handle your personal data, you can contact us directly. You also
have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
ICO Contact Information:
- Website: ico.org.uk
- Phone: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF